How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing that you can do for your music business as well as your music career as a whole. You know it’s a thing that must be handled and if you’re not making efforts to understand how exactly to market your music better then you should know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do I mean by this?
To begin it’s important to assess where you’re at at this time and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is critical to realize you’ll be investing a great deal of your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll wish to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one as well as two of the key components minus the essential third aspect in a music marketing campaign won’t bring in maximum returns for the time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing some thing, but imagine how much more effective you’d be if you visited work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for the music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. Everything you do should create an awareness for you and your music constantly. Approach this with precision and a firm direction and your music business foundation will be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you have laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and buy your stuff and the rest of your music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s simpler to talk about these things than it is to create them happen in your job but this is what the music business is about so incorporating these processes into your music business campaign is a must, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… could it be?
Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you are not touching all three components of this process on how to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 How To Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.
Virtual Reality Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you stack up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they require the sale?
How To Market Your Music More Effectively